Its hard not to feel romantic by home-brewers.
Watching them work and create products is like watching a painter create something that will one day hang in a place that people will go and visit, and attempt to read the mind of the creator that envisioned, and brought it into existence. Ive always felt like watching a homebrewer create a product is a combination of science and creativity. A modern day form of magic that leaves our imagination and becomes something we can touch.
I remember two years ago when I got the first sample for a new product Steve Lockhart was dreaming up-Anti Gravity. Listening to him talk about what he was wanting this to be, it became very clear to me that this was a project that Steve was using to test himself.
I later heard Steve describe Anti Gravity as the “White Whale to his Ahab”. This was the project that had taken him two full years to develop and countless trials and revisits. After all of that he was finally able to put the lid on this project and begin sharing it with the world. The first glimpse at Anti-Gravity came, in what I thought was the best way a product could be introduced, through Steve himself. I went and visited Steve to finish our collaborative product
“Nevermore” and film the making of that product, and while we were there we decided to also film the making of Anti-Gravity and have Steve discuss the process and finally reveal theproduct he had been chasing for this entire time.
What is Anti-Gravity?
So what is Anti-Gravity? According to Steve, Anti-Gravity can be summed up in 3 words, FIRM. MATTE. WEIGHTLESS. Really what we have here is a combination of a Matte Paste/Clay/Fiber/ Cream Hybrid all rolled into one. It has the consistency of a Light Fiber, applies like a cream, holds like a paste, and provides the texture and volume of a clay. To understand Anti-Gravity, you must experience Anti-Gravity.
Officially speaking the formula is water-soluble and it offers afirm/weightless hold, matte finish, with high texture and volume. It rinses out of the hair with just water and it has a fresh inviting scent made up of notes of various essential oils like lemon, ambergris, sandalwood, vetiver and quite a few others.
Ive seen quite a few people using this product lately,some having more success than others and I think the ones that have not had success have failed to see the one thing that Anti- Gravity requires, a blow dryer. This product was designed to be used in blowdried hair,either as a pre & post styler, or simply added into blow dried hair. Using this product on damp hair, or treating it like you would a pomade, makes about as much sense as trying to wash your hair with a volleyball.
My Thoughts on Anti-Gravity
My personal favorite way to use this product is through the “Lockhart’s Method”™. This is a method that Ive covered on my channel in the past, that was developed by Steve for use with his Matte Clay, to achieve high volume and a matte finish every time. Ive personally used this method with several products and its a great way to get not only that ideal finish, but to get some extra endurance out of your style as well.
Its super easy to follow this method, you start with wet hair. Adding nothing in yet we begin blowdrying, but not for long. We only want to blow-dry the hair until its left still slightly damp.
Step 2 is to apply the product to your now damp(ish) hair. Make sure to not use a ton, a finger tip is really all I need, and if you need to add more you will have the opportunity to later.
Step 3 Is hitting it with that blow-dryer again, still fully on the heat, starting to shape the hair and achieve volume.
Step 4 is to turn the blow-dryer on the cool setting and just blasting it. I like to continue to shape my style while I do this and its important to note that this should be done for longer than usual. I usually do it for at least 1-2 mins. This not only activates the matte finish, but it also closes the hair follicle and seals in your style, resulting in much better endurance and texture. You can also add in a bit more product here during this step too if needed.
One could argue that this is just a more drawn out version of pre-styling and I guess really it is. Its also important to point out that using this method is just one way to get a great result out of Anti-Gravity. Simply adding it into blow-dried hair can also make for some awesome results too. The key here is to understand what the product was designed for and not designed for, and not judging it based on what it was simply not meant to do. I mean, thats like saying Goon Grease sucks because it doesn’t offer dry texture and a matte finish.
Can You Feel The Love?
This is truly a product I suggest you all trying out, if you fancy products of this type. To help make that happen Team Lockhart’s generously donated 3 jars of Anti-Gravity, to be given away to 3 different Blumaan Community Members.
To enter, simply join the community and look for Joe’s post regarding this awesome giveaway and the instructions on how to enter. On top of this awesome prize, Blumaan is also giving away a free product of your choice from their lineup and an awesome handmade commemorative wooden box, bearing the Blumaan logo.
When I released my collaborative product “Limitless” with Flagship, I remember telling Wade, the owner, that I wanted this product to be a tool for the soul. And I think in a way thats how I see a lot of the homebrewed products that I come across. Tools that we use to boost our self- esteem and show others the best versions of ourselves.
Thats why its hard not to feel romantic about home-brewers.