Over the last few months the BluTeam and I have been working away on a new look for our packaging. It’s always exciting to be working on something that I am very passionate about.
It even got me thinking how far Ben and I have gotten with BluMaan in less than 2 years. We gotta say we wouldn’t be here if it wasn’t for our BluMaan Community. They have helped us make our product amazing and we couldn’t be more thankful for you guys!
We’re ready to make a splash!
We love being unique at BluMaan and our new look does just that. This new design was inspired by our community of hair style addicts each with their own individual style.
Our new packaging features animals with gravity defying hairstyles to reflect core values that we believe in at BluMaan. That is: the confidence to express who you are and embracing what makes you DIFFERENT. We feel that we’ve managed to showcase this messaging through our rather suave looking animals on our new packaging – each with their own hair styles, clothes and personalities. They’re all content in being exactly who they are and that’s how it should be!
Look Good. Do Good.
Now the common sense bit is that BluMaan makes hair products. I think you’ve got that. Aside from the obvious, we‘ve partnered with the World Wildlife Fund and moving forward we’ll be donating 5% of our raw material costs to protect endangered animals and their habitats.
Why World Wildlife Fund? Because protecting our habitat really resonates with us and with lots of people in our community. We’d like to see these awesome animals stick around.