We’re here with a brand that is known worldwide – Gatsby. You’ve probably watched Joe’s budget breakdown series where he talks about hair care brands as a whole and seeing for the price if they’re good, kinda good, or not so good. They started the series with a brand called V05 and if you missed that you can watch that here.
Today we’re taking a look at the Gatsby brand. Just like the youtube video, if you’ve got suggestions on what we should review here on the blog please let me know in the comments down below.
Where Gatsby Started
It was based out in Japan from a cosmetics company called the Mandom Corporation. As you can guess, the president of the company had read “The Great Gatsby” and consequently named one of the most iconic hair products after Gatsby.
This is something I agree with Joe on. It’s got a very good distinctive packaging that from a distance you still would be able to know what product it is.
They’ve stuck to nice bright and bold colors for their packaging. They nailed the details down well.
However, the one thing I noticed is that they don’t put a description of what their product does. Is it a heavy hold, light hold, matte finish, or shiny finish? Their names of the products seem to be a bit ambiguous and sometimes don’t relate to the product at all.
Personally, I would have liked to see names that are understandable instead of seeing “cool wet” or “grunge mat”
We will be looking at their hair series of waxes/rubbers. They have a selection range of seven products that each match a particular hairstyle and length of hair. They seem to cover styles ranging from short spiky hair to longer swept textured styles.
I’ll be honest, I haven’t tried all their products just because I know that some will not work for my longer thick hair. We’re purely looking at the Grunge matte, Spiky Edge, Cool wet and Multi form. I’m leaving out scent because that tends to be a subjective topic. But I can say that most do have a fruity scent which can be refreshing to some.
- This product claims to be a high holding product with a matte finish
- Easy application – I find that a lot of Gatsby products put a lot of emphasis on the scoop out and application
- Hold – isn’t as strong as advertised. It definitely didn’t hold my hairstyle throughout the day
- However, I was able to control my hair and almost do like a sweep type thing after my hair started falling.
- Matte finish
- As the name suggest, it’s supposed to help spike your hair up. So it should be great for shorter hair.
- Easy application – again, very easy to scoop out, emulsify and apply to hair
- After a few minutes it definitely starts becoming more sticky
- Matte finish
- This product is interesting as it’s like a gel. But not really
- Easy application – super easy application like a gel product
- Hold – For my long thick hair, it doesn’t do much
- A unique product as it doesn’t harden up like a gel
- Shiny finish
- I’ve personally used this one myself and I can say that this one is similar to the grunge matte
- I noticed that the multi form has a bit more strength in the hold and control than the grunge
- Easy to apply like the rest
- Hold is quite good as it’s supposedly labeled for longer hair
- Matte finish
I know that Joe gave this a good rating on his scale. But In my opinion, for the hairstyles I was going trying to achieve, Gatsby is just kinda good.
By all means it’s a good product but I could not use this for modern slick backs or pompadours. Which is what I aim to achieve.
So what’s so special about Gatsby?
I can see this being really great for shorter quiffs and french crops/fringe styles. The texture it gives is good and can definitely see more asian inspired hairstyles achieved. The application for each product is amazing and so easy to put in your hair. They definitely focus on the application process.
It’s interesting to see because on their website, their ideal look is a textured long fringe or a textured swept style. This look is great in my opinion and I’m sure Gatsby works great for that. Just not for my hairstyle.